Simple Steps to Proper Mobile Optimization


Let’s be real, here. A lot has been said about how important it is to optimize your company’s website for display on mobile devices, so I’m not going to repeat all of that here. If you want the Cliff’s Notes version, be aware that mobile usage is expected to account for as much as 50 percent of all Internet browsing by the year 2014.

Basically, it’s safe to say that, if you aren’t yet running a mobile version of your business site, this should become an immediate priority for your business.

That said, plenty of us aren’t taking the time to put a mobile optimization plan into place. According to a survey of 250 global marketers conducted by the CMO Council:


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